Design
We translated the opportunity into products with a deliberate focus on robustness, footprint, usability, and long-term durability.
GGG case study · Product development · Sourcing
From product idea to a multi-million-dollar Amazon brand.
Beginning in 2021, Glick Group Global helped Plug’n turn a product opportunity into a durable, differentiated marketplace brand. The first launch reached the market in less than a year, and the work has continued ever since.
View the Plug’n Brand Store
The short answer
GGG built the product foundation behind Plug’n.
We handled product design, prototype development, and factory selection for a product line built around a clear customer promise: robust products that use space intelligently and hold up to everyday demands.
Prototype
We moved from design intent to physical prototypes quickly enough to test the product, refine details, and make better sourcing decisions.
Factory selection
We evaluated manufacturing partners against the product requirements instead of choosing a factory from a generic catalog match.
8-outlet heavy-duty power strip
A long, metal-bodied format designed around wide outlet spacing, mounting flexibility, and a more durable feel than commodity alternatives.
Rotating wall outlet surge protector
A space-conscious design that gives users more flexibility around wall outlets, furniture, and crowded charging areas.
Designed for real environments
Plug’n products are positioned for homes, offices, garages, workshops, and other places where space, reliability, and repeated use matter.
- Robust construction
- Space-efficient layouts
- Durability as a product feature
The program
A faster path from concept to marketplace.
2021
GGG began working with Plug’n on product design and the sourcing foundation.
Under 1 year
The first product moved from development into its initial market launch.
Ongoing
The partnership continues as the product line and multi-million-dollar Amazon brand grow.
What marketplace founders can learn
Unique does not have to mean complicated.
A product can stand apart through disciplined decisions: stronger materials, better use of space, easier installation, more thoughtful ergonomics, or a form factor that solves the customer’s real frustration.
Start with the customer problem
Use marketplace feedback and category gaps to define what the product should do better.
Prototype before committing
Physical prototypes expose fit, handling, durability, and manufacturing issues that a listing page cannot.
Source for the product you designed
Factory capability must match the product’s materials, tolerances, quality expectations, and volume plan.
Frequently asked questions
How long did the Plug’n launch take?
The first product reached the market in less than one year from the beginning of the engagement.
What did GGG do for Plug’n?
GGG handled product design, prototype development, and factory selection, with the relationship continuing from 2021 onward.
Can GGG help create a product for Amazon or another marketplace?
Yes. We help founders and established brands design, prototype, and source products that are differentiated enough to compete beyond a generic private-label offer.
Have a product idea worth making better?
Tell us what you want to sell, what customers are missing, and where the current products fall short. We can help turn the opportunity into a manufacturable product.
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